原创试题专区
开通学校服务
“In the beginning was Apple.All things were made by it;and without it was not anything made that was made.”If technophiles were to write their own Testament,these might be the opening lines.Apple's ability to redefine the appeal of whole categories of computing has attracted the unerring faith ofmillions of followers.Apple has popularized existing technologies fourtimes:with the Macintosh computer in 1984,the iPod in 2001,the iPhone in 2007and the iPad in 2010.Recently _the faithful_ have prayed that Apple will pullit off again with its smartwatch.Many firms already make wrist-based devicesthat measure sleep patterns and exercise,but so far the category has remaineda niche plaything for geeks and athletes.
On March 9th the firm gathered its flock to share details about the AppleWatch,which will go on sale next month.Tim Cook,its boss,called it "the most advanced timepiece ever created”.In addition to telling the time,it can respond to voice commands,measure its wearer's heart rate,act like a creditcard at payment points and provide alerts for incoming calls and e-mails.Itcan display many of the apps that are popular on smartphones,such as those ofsocial networks,without the hassle of having to pull out a phone.
The launch of the Apple Watch points to a broader story:high expectations that wearable technology will soon take off.Some 21m wearable devices were soldlast year,according to IDC,a research firm;wrist-worn wearables,including watches,were the majority. Wearables have so far lacked the elegant design and ease of use that helped smartphones ring in such success.Even the fashion models who were hired to demonstrate Google Glass struggled to make it look stylish.Most companies arefocusing on the engineering challenges in front of them and paying too litle attention to the “cultural engineering”that needs to happen for wearables to become accepted.Apple has hired fashion-conscious executives from luxurybrands like Burberry and Yves Saint Laurent to make its watch attractive,but it is not yet obvious that it has cracked the cool code.
But the biggest challenge facing wearables is the absence to date of a“killerapp”. Watches do not yet provide much more than smartphones currently do,andsome models offer far less.Moving beyond phones'capabilities will take time.Itwill also depend on getting developers to build apps that will make the most of wearables'possibilities.
[单选题]
A. tell us what kind of products Apple can produce
B.show us the achievements that Apple has made
C.explain the reason why Apple is so successful
D.define the business scope of Apple
[单选题]
A. people who have religious faith
B.people who are dedicated to a religion
C.people who are loyal to a certain brand
D.people who accept the leadership of another
[单选题]
A. carry out voice commands
B.make payment as a credit card
C.inform the wearer of incoming calls
D.measure the wearer's blood pressure
[单选题]
A. Most of the wearables are quite expensive.
B.Most wearable producers lack fashion-consciousness.
C.Most of the wearables do not have a fashionable look.
D.Most wearable producers pay too much attention to cultural engineering.
[单选题]
A. They have dominated the market.
B.They have already had elegant designs.
C.They can provide more functions than smartphones.
D.They need further improvement to become accepted.
