原创试题专区
开通学校服务
Task 1
Marketing
Marketing is an integrated communications-based process. Through the process, individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others.
Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing is one of the premier components of Business Management--the other being Operations. Other services and management activities such as Human Resources, Accounting, Law and Legal aspects can be "bought in" or "contracted out".
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services.
The Chartered Institute of Marketing defines marketing as "The management process responsible for identifying, anticipating and satisfying customer requirements profitably."
Marketing practice tended to be seen as a creative industry in the past, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuro-science, the profession is now widely recognized as a science, allowing numerous universities to offer Master-of-Science (MSC. programmes.
Seen from a system’s point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can
be improved using a variety of relatively new approaches.
1-5 ：Decide the following statements are true or false.
6-10 ：Choose the best answer to each question.
[判断题]
[判断题]
[判断题]
[判断题]
[判断题]
[单选题]
According to the text, which of the following is not mentioned as a purpose of marketing?___________
A. To inform the customers
B. To create customers
C. To educate customers
D. To persuade customers
[单选题]
Which of the following is not mentioned as the academic study of marketing?_____________
A. Accounting
B. Sociology
C. Psychology
D. Economics
[单选题]
A. a non-profitable process
B. a social science to create customers
C. an integrated communicative process
D. a convenient way to buy or sell goods or services
[单选题]
A. connected and interdependent
B. interconnected and interdependent
C. interconnected and dependent
D. disconnected and independent
[单选题]
According to the text, which of the following is not mentioned as one of the management activities?____________
A.Accounting
B. Law
C. Human resource
D. Operations
