Emotional Economy

As Chinese New Year draws near, young Chinese consumers have been purchasingproducts that satisfy anemotional need for good luck and fortune, with thetrend fueling business growth for manufacturers of small items. Popular items thought to bring good fortune include refrigerator stickers(冰水箱) in the shape of the god of wealth, and mobile phone cases printed with_____31_____ Chinese characters. For Spring Festival, they also includeproducts that have an emotional_____32_____

In January, the sales volume of small products on the theme of the god of wealth_____33_____ six-fold year-on-year on Tao Factory.

For mobile phone cases, young people prefer styles _____34_____ with words orpatterns that represent their special emotions or aspirations.

Items such as red envelopes designed for the upcoming Chinese Year of the Dragon have also been _____35_____ , and their sales have exceeded those ofred envelopes in the Year of the Rabbit last year, Tao Factory found.

 Young Chinese are increasingly in favour of _____36_____ including the god ofwealth, luck and good fortune, and this has_____37_____spending on productsthat please themselves.

Jessica Liu, a 30-year-old office worker in Beijing, said she_____38_____spent about 2,000 yuan on a god of wealth-themed product made of jade (玉).

She believes the item has given her psychological comfort and helped her makemore money.

“Emotional economy makes up an important part of economic growth in the_____39 _____age. The concept originated from technological progress andpeople's psychological _____40_____,

which provide more business opportunitiesfor enterprises,' said Hong Yong, a professor at an e-commerce researchinstitute.

A. needs

B. recently

C. themes

D. popular

E. boosted

F. names

G. jumped

H. immediately

I. digital

J. value

K. lucky

L. printed